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5 Golden Rules of Twitter Content Strategy

5 Golden Rules


 It is vitally important that with just 140 characters you get your point across concisely and with the minimum of fuss.

1: Keep each tweet focused on delivering just one single message or call to action.

 Of course you can use a link to a blog, post or website as long as you use a link shortener such as Bitly.com to help you keep the link short.

2: Always use an image, video or GIF when you tweet, this adds a touch of personality and a much higher engagement rate. Remember some of your followers have thousands of tweets running through their time lines. Text does not stand out, but a strong, bold image will do.

3: Always use a #hashtag within your tweet, why? They allow you to expand your tweet and tap into relevant conversations. Research on which particular #hashtags are trending and just as importantly when they are is time well spent. You may find specific #hashtags to your niche or business.



4: To engage with your followers, ask questions, get talking to them, find out what makes them tick and tweet about it. You can do this easily by conducting a Poll. Make use of it at least once a week.

5: Retweeting relevant content to your followers is a great way to maintain a healthy Twitter presence. Research, reword and promote articles you find whilst surfing the net. Most of the time this is made easy for you as you will often find Tweet Buttons on the page you are reading.

Do not be afraid to retweet posts, each time you do the originator gets a message saying you retweeted their work. They are more likely to follow you from then on!


So start spreading some great content, if you are having trouble with anything Twitter, please feel free to contact me via my website at www.itweet.co.uk 

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